strategy / public relations / content / training
Helping you stand out in the crowd.
We help businesses, organizations and executives navigate their greatest ambitions and their biggest challenges.
Strategy
We engage in “outside-in” thinking, examining your industry or sector’s environmental context to discover how you can better thrive within it.
Public relations
We help you position and strengthen your brand, with a focus on sharing your compelling ideas through earned media and thought leadership content.
Content development
We craft and draft reports, white papers, blogs and omni-channel content that showcase your expertise across websites and social platforms.
Training and growth
We counsel executives and communicators on persuasive writing, public/media relations, reputation management and crisis communications.
From our blog
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Sorry, not sorry. Why the unapologetic brand voice works.
Unapologetic has many forms – it can be quirky or professional, serious or ridiculous. But it’s always self-aware, self-confident, and it never feels the need to explain itself. It’s effective because it gives modern, astute audiences what they crave and that which is in such low supply – authenticity, creativity, and utility.
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How to be agile in a time of crisis.
While traditional communication planning focuses on robust and clearly outlined strategies and structures, with detailed written communication plans and content calendars, agile communications focus on simplicity, flexibility, and constant iteration.
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A quick note from your PR team: We know we’re “the worst.”
Whether we’re talking about building the brand, shaping opinions, or selling products and services, we PR people have too many questions, we offer unwelcome opinions, and we always have suggested edits to that thing you wrote. There are a lot of reasons not to like us.
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The lost thesis.
Before we get down to any serious writing, we determine exactly what the title – and maybe even the subtitle – of the finished piece of content will be. The reason we do this is the same reason our instructors back in high school and university asked us to have a thesis statement – to…
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10 tips for writing op-eds that actually get published.
Op-eds are one of the many tools in the PR toolkit. Often acting as a flagship piece in a communications initiative or campaign, an op-ed is a deep dive on a particular issue, detailing your organization’s positioning and thinking on the topic. They serve as an opportunity to demonstrate thought leadership, and, if published in…
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Thinking, fast and slow, about persuasive messaging.
Maybe you’ve simply heard of the book in passing. Or maybe you’ve picked up a copy for yourself, with it now sitting untouched on your bedside table. Whatever your personal experience with it, Thinking, Fast and Slow by Daniel Kahneman is one of the most popular books in recent memory among academics, economists, and researchers.…
KJ FOSTER 